Wednesday, November 18, 2009

JCPenney to stop publishing 'big book' catalogs

PLANO, Texas (AP) — J.C. Penney will stop publishing its twice-yearly "big book" catalogs, now that customers increasingly shop online.

Instead, J.C. Penney Co. says it will publish specialty catalogs and focus its efforts online, on the Web site and on social networks. In part, the company says it is responding to consumer habits to view catalogs more as "look books."

The Plano, Texas, company will continue to publish its Christmas catalog and others, such as the "Little Red Book" for women's apparel and "Matters of Style" for men.

Eliminating the hefty twice-a-year catalogs will cut the company's paper use by 25 percent to 30 percent in 2010.


  1. I loved looking through catalogs as a kid. I especially loved the big thick Sears and J.C. Penney catalog. In kindergarten, someone in my class had a huge toy catalog. I have no idea what store that was. I should research to see if Toys R Us did one in the '70s. Great blog! Glad I stumbled upon it.

  2. It was probably from Sears, Penney's or Wards. I don't think Toys R Us ever did one that was the size of the department store books.