Chain Store Age
Bentonville, Ark. - Wal-Mart Stores is putting the “Christmas” back into the holidays this year. The chain has decided to abandon the generic “Happy Holidays” greeting in favor of having employees greet shoppers by saying “Merry Christmas,” according to a report in USA Today.
The move comes a year after religious and conservative groups criticized Wal-Mart and other retailers for allegedly downplaying Christmas. This year, however, Wal-Mart is embracing the holiday full on, including changing the name of its seasonal-decor department from The Holiday Shop, which it has been for several years, to The Christmas Shop. Stores will play Christmas carols throughout the holiday selling-season and more merchandise will be labeled “Christmas” rather than “holiday” compared to last year.
As it turns out,, Macy’s is also feeling less generic this year, the chain intends to have “Merry Christmas” signs in all departments and all of its window displays will have Christmas themes.