Chain Store Age
Deerfield, Ill. - December 18 - Walgreens is going after Target and Wal-Mart shoppers by introducing apparel and other lifestyle merchandise, according to Women’s Wear Daily.
The report said Walgreen Co. wants to differentiate itself from Rite-Aid, CVS and other drug store competitors. The chain began selling apparel inside stores last year. By next year, the chain says all stores will feature new merchandise.
“We’ve always been a strong destination for health and beauty, and now we’re layering on the fashion, jewelry, accessories and appeal angle to even further meet shoppers’ lifestyle needs,” a Walgreen spokeswoman told Women’s Wear Daily.