Monday, December 18, 2006

Walgreens Adds Apparel

Chain Store Age

Deerfield, Ill. - December 18 - Walgreens is going after Target and Wal-Mart shoppers by introducing apparel and other lifestyle merchandise, according to Women’s Wear Daily.

The report said Walgreen Co. wants to differentiate itself from Rite-Aid, CVS and other drug store competitors. The chain began selling apparel inside stores last year. By next year, the chain says all stores will feature new merchandise.

“We’ve always been a strong destination for health and beauty, and now we’re layering on the fashion, jewelry, accessories and appeal angle to even further meet shoppers’ lifestyle needs,” a Walgreen spokeswoman told Women’s Wear Daily.

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