Tuesday, February 01, 2005

update | the jordan party in denver

For those of you wanting more details on the Jordan exhbition in Denver in a few weeks, here's an update from Bill Husted, Denver Post Columninst
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Party put on by His Airness very xxclusive

Michael Jordan is building a private nightclub in LoDo for NBA All-Star weekend. And you're invited to only half of it.

A huge red sign in the window at 1825 Blake St. reads: "Opening 2-17-05 xxperience Jordan." Jordan's people said Monday that the 10,000-square-foot space, dubbed JORDAN Brand xxperience, would be separated into two areas - one for the public and one extra private for celebs and athletes. The public area will be "very interactive" and allow people to "enter the world of Air Jordan." It also will celebrate the new Air Jordan XX sneaker. But it's doubtful that you'll see Jordan hanging around glad-handing, except on a red carpet Feb. 18.

The private area will be a VIP nightclub that also reflects Jordan's world. Stephanie O'Malley, Denver's director of the Department of Excise and Licenses, has signed off on the four-day club as long as it's totally private. O'Malley also noted that it can stay open as late as it wants. All night. Forget Niketown. This is Partytown.

Set designers were called in to redo the space, but it was considered too expensive. Still, we hear they're spending more than $250,000. Now you know why those Air Jordan Carmelos cost $120.

Meanwhile, Jordan is expected at so many events over NBA All-Star weekend that he's probably traveling with his own velvet rope. In addition to appearances at JORDAN Brand xxperience Jordan, Niketown and the Museum of Contemporary Art/Denver, he's booked for a Nike party at Rise nightclub Feb. 18.

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