The Weis Project: a historical depiction of one of Pennsylvania's most dominant supermarket chains.
Weis Markets is a fascinating company. An old supermarket chain, Weis features an extremely diverse collection of stores that spans many eras. Its stores reflect the historical backgrounds of the markets in which they operate, and they also reflect many changes in the retail grocery industry.
Many of the company's stores are decades old and have not seen renovations since they day they opened, others are decades old and have been renovated to include a more modern look and feel, and still others are much more modern creations that sport the company's newest prototype.
The Weis Project chrnoicles these changes with a presentation of articles and artifacts from the company's history (secondary research), and an ever-expanding collection of store photographs and descriptions (primary, field research).
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