Wednesday, November 17, 2004

keeping the menswear tradition alive in winston-salem

In a world that is increasingly devoid of true menswear retailers, Winston-Salem, North Carolina, is home to two: Norman Stockton and Cahill & Swain.

Norman Stockton, open since 1909, is the better store, though I have a soft spot for Cahill & Swain; no guess why. I remember when both stores were prominent merchants at Hanes Mall.

Esquire magazine put Norman Stockton on their top 100 men’s stores list and Daily News Record named us one of the 20 greatest men’s stores in the country. Company president Hill Stockton attributes its success to quality menswear and excellent customer service.

"Most men aren't shoppers, and they're not going to go in 10 different stores looking for the latest in fashion," Stockton said. "They want to feel comfortable with a guy and come in and that guy knows what his likes and dislikes are and what he looks good in and what he doesn't look good in."

Cahill & Swain, opened in 1949, is decidely less upscale, but no less distinguished. Cahill & Swain has always tried to build close, honest relationships with its customers and tried to give them the best possible service and quality to ensure loyalty, says Michael Swain, who is the company's president.

Read more at Dressed for Success from the Winston-Salem Journal

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