Monday, November 22, 2004

pump it up!

Reebok's The Pump "Bringback" has sneakerheads scrambling to to pick up a pair while they can. The new run of the classic (if a little ugly) 1989 version of sneaker technology was produced in very limited numbers (reportedly only 1989 pairs were made for the re-issue) and is selling for $175.00 a pair, the same price as back in the day.

The Pump, in theory, provides a personalized custom fit and support via an air bladder in the ankle area of the high-top. Wearers can press a basketball-shaped button on the tongue and inflate the ankle area to the desired firmness. Pressure is released via a valve at the back of the shoe. Nike sold a shoe endorsed by NBA player David Robinson with similar technology, but the Reebok still stands as the premier "pump" shoe of its time.

I didn't get these sneakers back then because my parents wouldn't buy them and I was 14 at the time with no job. The inner middle-schooler in me still wants them though, even though I'd likely never wear them in public (they're quite dated). No matter. The limited run sold out so quickly that the only sizes left are either too big or too small for me.

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