Deadstock is a term for sneakers that have never been worn and that are still in the box with their original laces. These shoes are the most valuable to collectors. Garret Louie, of new sneaker retailer Livestock (239 Abbott Street, Vancouver, British Columbia) and his company decided that they wanted to emphasize enjoyment.
"We said, 'Screw keeping them in the box, even though they could be worth $500 down the road,' " he explains, interviewed recently at the shop. "We said, 'Let's call it Livestock. Let's wear the shoes: skateboard in them, b-boy in them, wear them to the club.' "
Read more at Sneaker Freaks Find a Livestock Footwear Fix
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