an interesting tidbit from chainstoreage.com
Male consumers have different values than their female counterparts when it comes to apparel shopping. Primarily, men are looking to buy quality clothes that will last beyond one season. Women, on the other hand, prefer “cheap chic” fashion that can be replaced seasonally, according to research from WSL Strategic Retail, based in New York City.
The study found that 64% of men want quality clothes that will last longer. That compares with 56% of women who prefer less expensive clothes, so that they can change their wardrobe often, WSL notes. This attitude is shared equally by younger and older womenOnly 33% of men said they buy less expensive clothes in order to have more variety. In addition, the study found that 28% of men are willing to pay more for service when they shop for clothes, vs. 19% of women.
No comments:
Post a Comment