Nike will introduce a new Carmelo Anthony signature shoe on Friday, the Jordan Carmelo 1.5.
It's part of Nike's Brand Jordan line, named for basketball icon Michael Jordan.
Using the young Denver Nuggets star under the Jordan brand is a way for Nike to compete with a trend toward older styles of shoes now popular in the hip-hop culture and with urban youths.
Read more at Nike's newest shoe bears Melo's name
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