on the (adidas) 1

One of the coolest products on "Get Some" (see post) was the Adidas 1 running shoe, scheduled to be launched in March 2005.

A computer chip in the heel enables the Adidas 1 to take up to 1,000 readings per second, enabling it to adjust and readjust comfort level based upon changing support needs. This supposedly will create the ideal cushioning and support at every moment the shoe is on your feet.

The production is limited and the shoe is expected to retail for around $250.00.