Friday, August 18, 2006

Starbury One: $15 sneaker

Jim Walsh

A $15 basketball shoe endorsed by Knicks player Stephon Marbury hits stores today as part of a campaign Marbury said would change sneaker culture forever.

The two-time NBA All-Star has plans to wear the shoes in an upcoming game, a representative from the product's retailer said yesterday."Steph said today that he intends on the first game of the season to pull out a box from our shelves and wear them that same night," said Howard Schacter, chief partnership officer for Steve& Barry's University Sportswear, the Port Washington-based company distributing the shoe.

Marbury's sneaker, the Starbury One, is part of a wider clothing collection touted as an alternative to high-priced basketball gear. The collection for men and boys has almost 50 items, many priced at $10 or less.

The Starbury One is manufactured in China and made from the same materials as other basketball shoes, Schacter said.

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