Chain Store Age
A recent survey revealed that 76% of American women enjoy shopping, but one-third said the most stressful part is waiting in check-out lines and 29% admitted to being stressed by interacting with salespeople, according to a report by ShopSmart magazine. The report, which said that the average woman spends 385 hours annually shopping, revealed that 87% of female shoppers agreed that getting the best price was the most important thing to them, while 25% said they would rather save time than save money.
The survey also found that about 57% of American women said they find the best bargains at discount department stores like Wal-Mart and Target, while only 17% felt that the best deals are to be found on the Web. Additionally, about 45% of shoppers rely mostly on friends and family as trusted sources for shopping and products, while they said the least trusted sources of shopping advice are sales people (39%) and advertising (31%).
Finally, the survey revealed the most common non-grocery product purchased over the past three months by 95% of women was clothing (77%), shoes (58%), cosmetics (56%) and vitamins or supplements (52%).