Tuesday, August 15, 2006

Survey Reveals Spending Habits of Women

Chain Store Age

A recent survey revealed that 76% of American women enjoy shopping, but one-third said the most stressful part is waiting in check-out lines and 29% admitted to being stressed by interacting with salespeople, according to a report by ShopSmart magazine. The report, which said that the average woman spends 385 hours annually shopping, revealed that 87% of female shoppers agreed that getting the best price was the most important thing to them, while 25% said they would rather save time than save money.

The survey also found that about 57% of American women said they find the best bargains at discount department stores like Wal-Mart and Target, while only 17% felt that the best deals are to be found on the Web. Additionally, about 45% of shoppers rely mostly on friends and family as trusted sources for shopping and products, while they said the least trusted sources of shopping advice are sales people (39%) and advertising (31%).

Finally, the survey revealed the most common non-grocery product purchased over the past three months by 95% of women was clothing (77%), shoes (58%), cosmetics (56%) and vitamins or supplements (52%).


  1. I love shopping, and my favorite thing is finding a good deal, but I find better deals on clothing at stores like Ross and TJ Maxx.

    I love Target for the way the stores are, and the trendy products that they offer (like the Method cleaning products in yummy scents), not to mention the way that they mark down their clearance stuff, but I rarely shop for clothes there, since they have no petite clothing and I have a hard time finding clothes that fit. I'm so tempted by the Mizrahi stuff there, but it never fits me.

    I think Wal-Mart is even cheaper, but there isn't one in my city, and they have even less to offer in the way of clothing that I like.

  2. I'm no woman, but I do love to shop ;-) For the stuff that I like, I usually find the best deals in nicer stores that are having clearances.

    I can't do much with Wal-Mart or Target clothes either (I'm too tall), but I'll shop there for other stuff. target has great home items, and Wal-Mart has great deals on household staples.

    A town without Wal-Mart. It's so weird to hear that these days :-)