Sunday, January 02, 2005

something just for you


Courtesy PSFK.com

One of the hottest trends identified for 2005 thus far is customization of consumer goods. After years of seeking individualism by picking a different brand or style of the same basic things, consumers are embracing greater choice in details and features for a truly individual experience. PSFK coins this need to set oneself apart as IDividualism – a desire to stand out from the ‘latest trend following’ masses.

Customization is one reflection of IDividualism. As a US Giorgio Armani representative says, “Customization is a direct reaction to the saturation of the market.” Two of the more popular choices in customized goods are the NikeID and Timberland Bootstudio customization services, but they're just a small part of the customization trend.

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