Courtesy PSFK.com
One of the hottest trends identified for 2005 thus far is customization of consumer goods. After years of seeking individualism by picking a different brand or style of the same basic things, consumers are embracing greater choice in details and features for a truly individual experience. PSFK coins this need to set oneself apart as IDividualism – a desire to stand out from the ‘latest trend following’ masses.
Customization is one reflection of IDividualism. As a US Giorgio Armani representative says, “Customization is a direct reaction to the saturation of the market.” Two of the more popular choices in customized goods are the NikeID and Timberland Bootstudio customization services, but they're just a small part of the customization trend.
No comments:
Post a Comment