Wednesday, February 22, 2006

Sept. 9 is M-Day for Marshall Field’s

chainstoreage.com

Cincinnati - Marshall Field’s will become Macy’s on Sept. 9 and 10, 2006, according to Federated Department Stores chief Terry J. Lundgren.

Although the decision to convert all Field’s stores to the Macy’s banners was a controversial one, Lundgren has big plans for the Macy’s chain, saying that he wants to advertise Macy’s in new ways so that it becomes a national icon rather than a traditional department store.

2 comments:

  1. The next 12 months will determine the fate of Federated, the Macy's "national brand," and the career of Terry Lundgren. "Black Friday" 2006 will be Judgement Day.

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  2. I wish them well, but I don't know if "One Nation Under Macy's" will be successful.

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