Wednesday, July 27, 2005
MINNEAPOLIS (United Press International via COMTEX) -- A Minneapolis man who can't bear the thought Federated Department Stores might phase out the Marshall Field's name has started online resistance.
Nick Potts, a 25-year-old architect intern in the Twin Cities, said he is concerned about the loss of Midwestern regional identity in the face of globalization.
So he has launched a Web site, KeepItFields.org, which seeks shoppers' stories on what Field's means to them, and permits visitors to sign an online petition to show "tangible support for keeping Field's as Field's."
Federated bought Marshall Field's and other stores owned by St. Louis-based May Department Stores for $11 billion.
Federated has already dropped Lazarus, Rich's, Burdine's, Goldsmith's and other longtime store names in favor of the Macy's brand, the Chicago Sun-Times said.
For his part, Potts wrote on the Web site Macy's brand is "one that stands for nothing but an over-hyped parade in a faraway city and economies of scale."