CHARLOTTE - SouthPark mall is getting a new tenant, but it's a well-known Charlotte name.
Paul Simon Co., a 31-year-old men's apparel retailer, will move its Morrocroft store to the new Village of SouthPark under construction at the corner of Sharon Road and Morrison Boulevard.
The new 4,000-square-foot store, about 1,000 square feet larger than the Morrocroft location, will be across from a Crate & Barrel to open this fall.
Paul Simon Co.'s men's and women's apparel stores in Myers Park Shopping Center will continue operating from there.
At the Village of SouthPark, owner Paul Simon will be facing a battery of national retailers, but he's not intimidated.
The SouthPark area store operated in the mall for 10 years before moving to Morrocroft. "We're excited to get a little more exposure," he said.
Paul Simon Co.'s advantage is personal service, Simon said. "We really hone in on a particular customer. We really know our demographic," he said. "Sometimes we have three generations, and we have had four shopping here."
The new store will have a made-to-measure department and include a coffee bar and lounge with amenities such as high definition television.
Fryday & Doyne Architecture/Interior Design designed the interior with elegant stone, glass and wood elements. It also includes high ceilings to increase natural light for selecting fabrics, colors and textures.
The Village of SouthPark store is to open in spring 2007.