Chain Store Age
DALLAS - Neiman Marcus Group said that it plans to open a new type of store called Cusp for younger shoppers, according to a report by The Dallas Morning News. Four test stores will open in the next several months, with two in the Washington area and one in Los Angeles. One location has yet to be announced.
Cusp will sell women's contemporary apparel, handbags and shoes at lower prices than a Neiman Marcus store. "There's growth in the contemporary fashion category, and some customers prefer boutique shopping, so we wanted to see if we can do it better," Ginger Reeder, Neiman Marcus VP, told the publication. Cusp will target women ages 21 to 45, but it's "not just for a chronologically younger woman," she said. "It's about a younger mind-set.”
The stores will have polished concrete floors and exposed ceilings, and merchandise will be grouped by “key looks.” The new concept has been in the works for two years as the chain said it was looking for ways to expand its business.