This is a truly amazing find.
My friends over at Labelscar.com travel to malls all over the country checking out the retail oddities that dot our cities and towns. The photo above was taken in 2002 in Fremont, Nebraska at the Freemont Mall.
This, Steve-landers, is probably the oldest 1965-1971 era JCPenney signage still in active use. The dark letters with the neon background and turquoise P werre a familiar sight in malls across America for a long time.
Most JCPenney stores were updated throughout the 1980s to replace signage and expand clothing departments into former ‘hard goods’ areas of larger stores. Apparently they missed the mall entrance on this store. Not that I'm complaining :-)
I wish the electified nostalgia could have stretched to the exterior of this store, but the funky brown and white color scheme is still pretty sweet, even with the updated logo.
Check out their blog entry on this mall to see what I'm talking about.