NEW YORK (AP) - JC Penney Co. said Tuesday it will open Sephora stores within its department stores starting this fall, under an agreement with the high-end cosmetics retailer aimed at luring young female customers.
Sephora will open "store-within-stores" and be the exclusive seller of beauty products in JCPenney, which has been trying to shed its image as a middle-market department store operator with younger, more modern merchandise and marketing.
Sephora, which is owned by Paris-based luxury goods maker LVMH Moet Hennessy Louis Vuitton, operates more than 500 stores worldwide selling high-end cosmetics, perfume and other beauty products from different brands.
Under the agreement, each JC Penney Sephora will be located in the department store center and feature the display cases and trained salespeople who work in standalone Sephora stores.
Sephora will also be the exclusive online beauty products seller on Penney's Web site through a link to its store from Sephora.com from JCP.com, which recently posted $1 billion in annual revenue.
JC Penney said the agreement with Sephora reflected its strategy of reaching out to young women, which represents a "significant and rapidly growing factor."