Not only is P. Diddy sitting pretty with his new TV show, he's smelling pretty with his new No. 1 fragrance.
"Unforgivable," launched in February, is officially the top selling men's fragrance in the U.S. The Sean John scent, created by the entertainment mogul, has been most popular in leading department stores.
In December of 2005, the couture version sold out at Saks Fifth Avenue for a cool $300 per bottle.
"When we set out to create this fragrance, I wanted to revolutionize this industry," said Diddy. "I wanted to create a scent, package it and promote it in a way that has never been seen before. I drew upon my experience as a fashion designer and a recording artist and launched Unforgivable like an album ... and we have hit number one! I am a boy from Harlem and to have this kind of success right out of the box is truly beyond my wildest dreams."