Sunday, April 16, 2006

A New Free Men's Fashion and Lifestyle Magazine: Move Over GQ and Esquire

John Thompson
American Chronicle

A newcomer just arrived on the men's magazine scene. It's goal: To inspire, inform and entertain educated, sophisticated men over 30 eager to live the good life.

Put men, magazine and style together in a sentence, and most people think of GQ, Esquire and Men's Vogue. Maybe even Details and Maxim. But there's a new kid on the block and you won't find it on any newstand. Oh, and best of all: It's completely free.

Meet HE, a national online men's lifestyle magazine that has just launched one of the most promising new publications in the country. HE's content-rich premiere issue features a profile and interview of Golden Satellite-winning actress Jill Hennessy, the star of A&E's "Crossing Jordan" (previously on the Emmy-award-winning drama Law & Order).

HE's editors provide a tantalizing photo spread entitled, "50 Ways to Blow Your Tax Refund," featuring everything from a $37 pair of Brooks Brothers Egyptian Cotton Boxers to an antique reproduction of President Lincoln's bed for a cool $6,900.

Renowned sex therapist Dr. Judy sheds some light on the ancient practice of Tantra, which techniques she touts as a way to improve your love life. Author and men's style expert G. Bruce Boyer provides insights into classic style as only he can. You’ll find an interesting article on affordable places to own a vacation home, live or retire (abroad). There's a primer on new luggage by Tumi and Louis Vuitton. The Soprano's star Frank Vincent tells you how to be a man.

Also in the issue, noted food and drink writer Don Rosendale reveals a wine that rivals anything out of France for a fraction of the cost.

That — and a nice round up of interesting and humorous stories and columns on fashion, travel, personal finance, politics and women — are all in the inaugural issue of HE.

If you like names like Brioni, Armani, Zegna, Ralph Lauren, Hugo Boss or anything else representative of luxury, you'll love this rag (even if you're not into conspicuous consumtion, you'll still find it informative and a good read).

Check it out at

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