The Free Lance-Star
You know when Kramer on "Seinfeld" came up with the brilliant idea of bottling a scent that smelled like the beach? Well, the folks at Hasbro may be thinking along the same lines.
The toy manufacturer is coming out with a fragrance that smells like Play-Doh. You know, that yucky, stinky colored goop that kids go gaga over. Some Einstein in marketing obviously believes that lovely bouquet is worth bottling.
The fragrance is a limited edition, hallmarking the mudlike molding's 50th birthday.
Look for it this summer at Ulta cosmetics stores and online at sephora.com. It retails for $19 for a 1-ounce bottle.
Who knows what might happen. Kramer's idea--naturally mocked by Jerry--was ripped off by Calvin Klein and became a big seller.