Monday, May 01, 2006

Red Apple a little dicey

Maria Halkias
The Dallas Morning News

DALLAS - Now that Foley's stores are becoming Macy's, shoppers have one big question:

What about the Red Apple sale?

Neiman Marcus has Last Call, and Chicago's Marshall Field's has Field Days. Foley's Red Apple sales are just as recognizable around here.

The sale started out as the Sanger Harris Red Apple sale before it was Foley's. Sanger Harris was swallowed up by Foley's in 1987, when the department store industry was in another era of major consolidation.

Last year, Macy's parent Federated Department Stores Inc. acquired May Department Stores Co. Eleven names are disappearing over the next several months – including Foley's and Marshall Field's – until the name change becomes complete in September.

On Monday, Foley's starts using its temporary, transitional tag line: "a member of the Macy's family."

The Red Apple sale may be in for a name change, too.

"We know what makes people jump off the couch in Texas is the Red Apple sale, but Macy's has the One-Day sale," said Macy's spokeswoman Ellen Fruchtman.

"What's really more important than the name of the sale is the promotional value offered to the customer, that it's compelling," she said.

"I wouldn't be surprised if we start seeing the Red Apple One-Day sale cropping up."

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