Wednesday, May 24, 2006

It Must Be the Shoes Talking

Nike, Apple launch Nike+iPod

Nike Inc. (Beaverton, Ore.) and Apple Computer (Cupertino, Calif.) have announced a partnership to launch Nike+iPod products. The first product developed through this partnership is the Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear -- equipped with a special sensor -- to talk to an iPod nano, conveying information on the runner's time, distance, calories burned and pace. The information is stored on the iPod and displayed on the screen. Audible feedback also is provided through headphones.

The kit includes an in-shoe sensor and a receiver that attaches to iPod; a new Nike sport music section on the iTunes music store; and a new personal service site.

Nike ceo Mark Parker and Apple ceo Steve Jobs unveiled Nike+iPod at an event in New York.

"Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation," Parker said. "This is the first result, and Nike+iPod will change the way people run. Nike+iPod creates a better running experience. We see many more such Nike+ innovations in the future."

"We're working with Nike to take music and sport to a new level," said Jobs. "The result is like having a personal coach or training partner motivating you every step of your workout."

The new Nike+ Air Zoom Moire is the footwear developed to interact with the iPod, but Nike said it plans to make many of its leading footwear styles Nike+ ready. This fall, Nike will introduce six other footwear styles that are Nike+ ready and designed to hold the sensor: the Air Zoom Plus, Air Max Moto, Nike Shox Turbo OH, Air Max 180, Nike Shox Navina and Air Max 90.

No comments:

Post a Comment