Note from Steve: And you thought THIS blog was commercial! LOL
On-Line Retailers Turn to Blogs to Attract Shoppers
Chain Store Age
On-line retailers are creating their own Web logs, or blogs, to promote themselves to consumers. The strategy seems to be successful. According to a recent study by ComScore Networks, an on-line market-research firm, shoppers who visit blogs spend approximately 6% more than average on-line shoppers.
Bluefly.com, EHobbies and GourmetStation all use blogs as part of their advertising. Bluefly.com sells designer clothes; EHobbies sells hobby goods such as plastic models, kites and science kits; and GourmetStation sells prepared foods. The companies post industry news and trends on their blogs, allowing visitors to engage in discussion about the topics.
Blogging has so many applications. I recently highlighted the blog of one local L.A. Councilperson who understands the medium's possibilities...
ReplyDeleteWe shouldn't hate on the fact that the business world will eventually embrace blogging as a way to advertise...after all, ours is a capitalist society. As with any media, we have to decide what is information and what is propaganda.
Steve, your blog's not commercial, unless you consider yourself the "product."
You're right Mitch. It's actually a good idea for retailers to get into blogging. It helps preserve a little "street cred."
ReplyDeleteI alaways worry that my interests in commerce are reading as commericals. Thankfully, they aren't :-)