Showing posts with label interview. Show all posts
Showing posts with label interview. Show all posts

Monday, December 28, 2009

Acres of memories

Sam Witcher can look back on eight decades of growing tobacco in Franklin County.

By Ruth L. Tisdale | ruth.tisdale@roanoke.com | 981-3149
Sunday, October 07, 2007


SNOW CREEK, Va. -- Rip. Snap.

The sounds of tobacco leaves being ripped from a stalk have defined 88-year-old Sam Witcher.

He heard it growing up in the Snow Creek area of southeast Franklin County in the 1930s while his mother washed clothes for others.

He made the sounds when as a 15-year-old boy he pulled the leaves from the plants as a sharecropper to put food on the table for his family.

The sounds grew louder as he bought more and more farmland in Franklin County and Henry County until he owned nearly 1,000 acres.

But although others have sold farms to developers to pay for a better life, Witcher has kept all of the land for himself and his family.

"I didn't want to sell the land," said Witcher, standing outside his home on a 90-degree August afternoon. "I figured my children or their children would make use of it one day."

Humble beginnings

Higher education was not an option for Witcher growing up in the 1930s.

With state-sanctioned racial segregation at an all-time high in rural Virginia, Witcher said his only option was the tobacco fields.

"The buses weren't coming around back then to pick up blacks," Witcher said. "You had to walk five or 10 miles just to get on the bus. We couldn't go to school like the whites."

But segregation wasn't the only motivation for Witcher to pull tobacco.

Torn apart from his brothers and sisters after his mother lost her job, Witcher was forced to be the man of the house at age 14 and dropped out of school in the seventh grade.

"We stayed with relatives for a while," Witcher said. "Times were hard back then. We just did what everyone else did. We pulled tobacco."

Pulling tobacco as a black sharecropper didn't bring in as much income as it did for Witcher's white counterparts, however.

Witcher said he made just 10 cents a day pulling tobacco, making it nearly impossible to buy land of his own.

"They made the quota higher for us than they did the whites," he said. "You had to plant other things just to survive."

Buying land

But Witcher's fortunes began to change in the 1960s. He was able to buy his own land when more and more farmers gave it up for more lucrative jobs in manufacturing plants in Danville and Martinsville.

"There was a time when everyone grew a little bit of tobacco on their land to keep ahead," he said. "But when the manufacturing jobs started coming in, they started moving off their farms and they were selling the land at cheap prices, so I bought it."

Witcher's other endeavors also increased his land holdings.

In addition to growing tobacco, Witcher had a dairy farm, and raised beef cattle. He also grew hay.

Witcher said his late wife, Elsie Warren Witcher, who was a minister at two churches in the area, kept track of all of the expenses of the household as well as the expenses of the business.

"She knew where everything was," he said. "She kept everything going."

Family affair

As his farms grew, Witcher began using his 11 children to help pull tobacco.

"We just had 10 acres at first," he said. "That was good back then. But we would get the girls out there to pull the tobacco, and when the boys got old enough, they would pull it."

Darlene Swain, one of Witcher's daughters, said she remembers pulling tobacco in the morning before going to school and again after coming home.

"There were six girls before there were any boys," Swain said. "Daddy used to always joke that he wouldn't have any boys to help him. We girls were happy when he finally got his boys."

Out of Witcher's four sons, three have continued on in the family tradition, with all three owning more than 400 acres of land each in Franklin County. None of his seven daughters has gone into farming.

Elvis Witcher, one of Sam Witcher's youngest sons, has taken over much of the land that his father used to farm in addition to the nearly 400 acres he owns.

With work boots covered with red Virginia soil and sweat pouring from his brow from bending low to rip tobacco leaves from their stalk, Elvis Witcher said his father's land still produces more than 450,000 pounds of flue-cured tobacco a year.

Witcher said the amount of work to be done to his father's land is so much that they have to hire 20 men to help with the planting and the harvest, which ends in early November.

"We have had only one year where we didn't have a crop, and that was in 2003, when there was a flood," Witcher said.

Witcher said the family hasn't had to take out any loans for machinery and didn't take a buyout from the government. In 2004 the federal government offered such buyouts as part of the end of the federal tobacco-quota program, which regulated where tobacco could be grown and the prices for which it could be sold.

"We've been lucky," Witcher said.

A dying breed

The Witcher family success is a rarity among black farmers nationwide, said John Boyd, president of the National Black Farmers Association.

"Black tobacco farmers are becoming extinct at an alarming rate," Boyd said. "They just don't have the capital to compete in today's industry. They are losing land and are being wiped out."

At the beginning of the 1900s, black farmers owned more than 15 million acres of land; today they own fewer than 3 million, Boyd said.

The number of black farmers also has decreased by 50 percent in the past 25 years, and there is only one other black family in Franklin County that raises tobacco, Boyd said.

Blacks own just 1 percent of all farms, with the number of black-owned farms dropping from 54,367 in 1982 to 29,090 in 2002, according to documents obtained by the Environmental Working Group, a watchdog organization that documents discrimination against black farmers.

Boyd said that while 60 percent of the 11,000 tobacco members in his organization took the 2004 tobacco buyout, the rest did not know about it, and many have since sold their farms.

"Many of these people do not have telephones; some don't even have inside toilets," Boyd said. "It's hard to expect them to go on the Internet and find out this type of information."

Blake Brown, a tobacco economist, said that even those who took money from the 2004 federal buyout have had problems financially.

"It is a free market now with buying tobacco," Brown said. "Many of these small farms don't have the land or the capital to keep up with these bigger manufacturers. All of the African-American farms fall into this category."

Boyd said the disappearance of black farms has a lot to do with discrimination against black farmers.

Boyd's claims are supported by a February 1997 U.S. Department of Agriculture report that found when minority farmers applied for loans, they were mistreated and that some complaints filed about the mistreatment went missing.

"Many times black farmers get loans late if they get them at all," Boyd said. "To a farmer, not being able to start planting on time puts you behind other farmers. Black farmers won't report it, because many of the people they report it to are the ones doing the discriminating."

Boyd said for a family such as Witcher's to have long-lasting success in the farming business is an accomplishment.

"With everything that's going on, it shows a tremendous amount of dedication and strength to survive and last this long," he said.

The next generation

But Sam Witcher doesn't feel that way.

On his porch in September, Witcher stood and looked over his 200-acre homeplace.

He saw the idle tobacco barns that he used to cure tobacco and make it ready for the market.

He observed the fields that once touted rows upon rows of tobacco but are now just used to produce hay.

He remembered the day when his wife, Elsie, suddenly died of a heart attack in 2000 and the years that followed when gradually he tilled fewer and fewer of the tobacco fields on his homeplace.

With a tearful eye, Witcher said he doesn't feel like the same farmer he once was.

"I don't know why you all want to do a story on me," Witcher said. "Everything around me is dead."

But a smile and then a laugh arose from his lips when discussion came to his children and the way they care for him.

"They come by and see about me all the time," Witcher said. "I didn't want so many girls at first, but I'm glad I have them now."

Witcher said he had thought about selling his land, which has become prime real estate with the burst of growth at Smith Mountain Lake, but decided to keep it, and the sounds of tobacco harvests past and future, for his family.

"Daddy always said that he was going to keep the land so his family would always have a place to live," Swain said. "No matter how far we go, we would always have some place to call home."

Spend some time on Sam Witcher Sr.'s tobacco farm.

Wednesday, January 16, 2008

Nike set to release 23rd Air Jordan

BEAVERTON, Ore. (AP) -- It's gotta be the shoes, right?

No other basketball shoe has changed the face of business, athletics and marketing like the Air Jordan. This month, Nike releases the 23rd edition, and it is expected to be just as venerated as its predecessors.

The sleek design and link to Michael Jordan's jersey number make it a touchstone in the line. It's also Nike's first basketball shoe designed under its "Considered" ethos, which aims to reduce waste and use environmentally friendly materials wherever possible.

The Air Jordan XX3 will be released in three hyped-up rounds from January to February, starting with a limited edition to be sent to only 23 retailers to be sold for $230 and concluding with the national launch at $185.

There had been talk at Nike about retiring the shoe at No. 23, because of his iconic jersey number. But company officials won't say whether this will be the last of the line. Neither will Jordan.

"You'll just have to wait and see," Jordan said in an e-mail to The Associated Press, responding to questions about the upcoming release.

Before launching the first shoe in 1985, Nike had just signed Jordan for $2.5 million over five years. Nike won't say what Jordan's current contract with the company is worth.

Jordan's deal with Nike opened the door for sneaker manufacturers to chase after athletes, signing them up --sometimes just out of high school-- for multimillion-dollar contracts in hopes of being able to cash in on the next superstar. It sent sneaker prices to new heights, which has since generated a backlash against selling pricey shoes to basketball-loving kids.

"The Air Jordan franchise created the most coveted basketball footwear in the world and changed the basketball landscape forever," said Nike Brand President Charlie Denson.

Unlike most basketball shoes to date, which were often white and utilitarian, the Air Jordan was a shock of black and red. It was initially banned by the NBA for not conforming with other players' shoes.

Jordan continued to wear them and was fined $5,000 a game, which Nike paid.

"Nobody expected the mass hysteria created by its release," Jordan, who has been a part-owner of the Charlotte Bobcats since 2006, said in his e-mail to The AP.

A new edition was launched each year, and release dates had to be moved to the weekends to keep kids from skipping school to get a pair.

The frenzy got dangerous. People were mugged and even killed for the shoes.

The Air Jordans helped spawn a subculture of collectors, who line up at stores to buy the shoe's latest edition.

Jordan said he never expected that the shoe would become an icon.

"Like every kid growing up, I dreamed of making winning shots at the buzzer and I was fortunate to live out that dream, but never in my wildest dreams did I ever entertain the idea of the success of the Air Jordan franchise," he said.

The Air Jordans moved basketball shoes from true high-tops or low-tops to a middle range and used unheard of styles, such as patent leather toes and elephant print.

As Jordan's success grew on the courts, so did Nike's in the shoe industry.

People from the streets to the suburbs were wearing $100-plus basketball shoes, which was unheard of at the time.

That price is the norm today, but it has launched a backlash, such as the partnership between New York Knicks player Stephon Marbury and the Steve & Barry's store chain to sell basketball shoes for $14.98 -- a direct stab at pricey sneakers like Air Jordans.

At that time, the Air Jordan captured a mix of design, marketing, athleticism and player charisma that hadn't been seen before in the industry -- everyone wanted to "Be Like Mike."

"Athletes had been endorsing products for years prior to this," said Tinker Hatfield, Nike's Vice President of Innovation Design and Special Projects.

"But they were just signing their name to the shoe. I think there was a very understandable difference...Michael's personality and even the changes in the game and inspiration from other walks of life were all sort of being designed into this product and that made it more interesting."

Jordan and Hatfield work together on the design and function on many of the Air Jordan shoes. Jordan has final say on design matters.

Air Jordan was the lightning in the bottle that every company hopes for.

Advertising images of Jordan soaring across the sky were ubiquitous. Spike Lee could be heard hollering "It's gotta be the shoes" on television. And Jordan's outstretched arms with the swoosh nearby adorned walls across the country.

Nike quickly moved from a running company and newcomer to the basketball category to the market leader. Some industry estimates put Nike's current share of the basketball shoe market at about 85 percent. Far behind are Adidas and Reebok.

The idea of adding such unusual style to a product or so closely aligning with a personality was novel at the time, but it paid off.

Other companies tried to follow suit but it was like trying to come up with the next Harry Potter or iPhone for basketball.

The relationship completely changed the idea of sports marketing. Companies now make athlete sponsorships the centerpiece of their business, spending millions signing them and designing product lines and marketing platforms around them.

Jordan's original deal seems like a pittance compared to multimillion-dollar contracts inked these days, such as Nike's $90 million agreement with LeBron James.

"The beginning of the Jordan era marked a new and more sophisticated approach to leveraging an athlete," said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon.

Like any bet, athletic companies take their risks -- some pay off, like Tiger Woods or LeBron James. But some don't, a la Michael Vick. Nike terminated its contract with Vick last August after his plea agreement on dogfighting charges.

Jordan was spun off into its own division in 1997, a move that some high up in Nike questioned when Jordan retired.

But the business is a key component, with new players signing on under the brand. Nike has spun that Jordan swagger into performance and luxury apparel for men and woman.

The Air Jordan remains the pinnacle piece for shoe collectors. The original Air Jordan 1 can sell for thousands of dollars, depending on various factors.

Jordan said: "It blows my mind that even after five years removed from the game the shoe would be stronger than ever and I would still be greeted by fans as if I had just won a championship all over again."

Wednesday, October 04, 2006

Vulture vs. Rob Walker

(Submitted to steve's blog by Al Cabino)

Check out The Vulture's interview with Rob Walker, the New York Times Magazine's consumer ace. Your head will walk away awash with new frameworks and sparkling ideas.

ON SNEAKERS, T-SHIRTS, GETTING OVER AND SELLING OUT
SOLVING THE RIDDLE OF HIS $250 MYSTERY SHOES
THE GENIUS AND STUPIDITY OF DOWNTOWN MANHATTAN

Friday, September 01, 2006

cabino vs. the vancouverite

Al Cabino, our favorite internationally renowned sneakerographer is at it again, this time talking to The Vancouverite, one of Canada's premier tastemakers:

The Vancouverite Interview

Al is also developing his first sneaker magazine for launch in late-2006/early-2007.