Sharps is one of the companies joining in on the new interest in men's skincare and grooming.
Male vanity has never been pretty. Then metrosexuals and "Queer Eye for the Straight Guy" came along, and suddenly your average man grasped not only the benefits of using eye cream and moisturizer, but also the dirty little secret of untold women (and, if "Queer Eye" is any indication, gay men): a compulsion for beauty products.
New men's lines are now in the works from several major cosmetics companies, proof that good grooming has become the mark of the well-made man. (more)
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