steve's blog: Slate's Ad Report Card: 'Amazon Theater' at the Cineplex

Thursday, January 06, 2005

Slate's Ad Report Card: 'Amazon Theater' at the Cineplex

from NPR Day to Day, January 5, 2005

Slate contributor Seth Stevenson comments on the effectiveness of the new theatrical ad campaign from online bookseller Amazon -- a series of short films called Amazon Theater that are seen before the start of the feature, boasting big-name stars and heavy product placement.

Watch the 'Advertainment' Short Films at Amazon.com
Read Stevenson's Review at Slate.com

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steve's blog

Thursday, January 06, 2005

Slate's Ad Report Card: 'Amazon Theater' at the Cineplex

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