the return of adicolor

Adidas is re-launching ADICOLOR, a project similar to the successful Nike ID, where customers can customize their footwear.

First launched in 1984, the ADICOLOR project was the earliest customization program of its kind. Buyers were given a pair of all white Adidas and a set of weatherproof, quick drying markers, which allowed the wearers to create their own original look on their new kicks. For more details, register at adidas.com.

Thanks again to Al Cabino for the heads up.