Monday, June 19, 2006

Polo Penney's

Ralph Lauren reportedly developing an exclusive fashion line for J.C. Penney

Polo Ralph Lauren Corp. (New York) is reportedly considering an exclusive partnership with J.C. Penney Co. Inc. (Plano, Texas), in which the fashion designer would develop a wide range of products in men's, women's, children's and home for the mid-price department store chain.

The deal reportedly could be signed next year.

Penney's, in the midst of a turnaround, has been attempting to develop more exclusive merchandise to attract younger, more fashion-minded customers.

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