Chain Store Age
New York City - A new study suggests that shopping is still one of the world’s most popular indoor sports. According to an ACNielsen report released on Thursday, nearly three-quarters of the world’s consumers can be classified as “recreational shoppers. Such shoppers, as defined by the survey, are those consumers who go to the store for entertainment rather than to buy necessities.
Though 74% of consumers worldwide have shopped just for “something to do” at least occasionally, the percentages differ by country. Americans are below the global average for recreational shopping, with 68% shopping when they don’t really need anything. The Asia-Pacific regional has a higher number, with 84% shopping for recreation. European consumers were least likely to be recreational shoppers.