Kevin Mulligan
Philadelphia Daily News
CLOSE YOUR EYES a sec and imagine these new teams in the NBA: The New York Nike Knicks. The Chicago Coca-Cola Bulls. Or, the Philadelphia Cream Cheese 76ers?
Don't laugh. As if there's not enough logo/brand marketing on sneakers and elsewhere, NBA execs reportedly are considering allowing advertiser logos on player uniforms - if the price is right. (There's a surprise, eh?)
Dallas owner Mark Cuban (another surprise) said in an e-mail to the Associated Press that "anything that creates new revenue sources is good for both the teams and the players."
The NBA, unlike some leagues, has kept its jerseys clean of logos to date, including the logo of Reebok, the official uniform supplier of the NBA.
Commissioner David Stern told Bloomberg News that he and others could see a day when that changes, but said that the league is not presently soliciting offers.
"At some point in the future, the NBA owners will have a decision to make," Stern said. "In events that are broadcast around the world to 200 countries, there may come a time, in recognition of the exposure that the uniforms get, that there's a value proposition that would cause us to consider changing our policies."
It will be interesting to see where the NBA draws the line. I mean, even Victoria's Secret could make Stern an offer he can't refuse.
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