Tuesday, November 01, 2005

The Story Behind RTFT

You may have noticed the Reebok Pump tennis ball sneaker a couple days ago on this site, sent in by my friend Al Cabino, a "sneaker journalist from the friendly but frozen land of Canada."

Al also sent me a link to an interview he did with Arnaud Delecolle, the man behind RTFT footwear, available through Alifenyc, for Sneaker Freaker magazine.

I definitely like the interview. Looking at shoe design and marketing from the perspective of a designer/retailer is refreshing, especially when that person isn't just about numbers and units. Delecolle truly knows his stuff, and I’m grateful that Al had a chance to interview him.

Check out the article at http://www.sneakerfreaker.com/article.php?article=701

You can reach Al at CABINO @ GMAIL DOT COM

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