Limited editon chocolate sneakers? $600 Vans knockoffs by Chanel? $475 cocktails? Is the world going bonkers? Not at all.It's all about exclusivity and uniqueness in the consumer goods of today, and manufacturers and retailers are tapping into consumers' desires to stand out withing the context of popularity.
My friend Alain from Canada forwarded me this article on the limited edition trend and its future. It's an informative read. Thanks Alain.
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