Note from Steve: Maybe they got a kick out of Kanye West mentioning Sam's Club on the last album
Wal-Mart partners with BET on in-store urban music and movies marketing campaign
Wal-Mart has announced an alliance with Black Entertainment Television to offer music and movie offerings with BET content and branding.
Under the alliance, announced by BET president and ceo Debra Lee and Wal-Mart vp of merchandising David Porter, BET will provide Wal-Mart with DVDs containing exclusive BET programming and other content related to featured urban-oriented music and movie releases. These DVDs will be packaged with the featured releases and sold as “BET Official” branded two-packs in BET-branded retail sections and other merchandising displays throughout thousands of Wal- Mart and Sam’s Club locations.
First to hit Wal-Mart stores yesterday (August 30) under the new BET Official brand was a companion DVD featuring rapper Kanye West. The DVD will be paired with West’s newest CD project, “Late Registration,” in a special CD/DVD two-pack available exclusively at Sam’s and Wal-Mart stores.